Audio Quality: The Most Important of All in Video Production

Video Production

Video ProductionIf you’re an aspiring video content creator, you ought to realize three truths. First, people mostly hate it if a video seems too long while lacking substance. The second truth is a complete opposite of the first: people love something that’s short and substantial. Third and last, they hate it when the audio quality is terrible – a lot.

Ask various industry experts, including Little Raven Pictures, about the last bit regarding audio quality and you’ll likely get a confirmation. But, why do people seem to prefer audio quality, when videos are mainly about visual stimulation?

The Basics

Videos have two major elements: picture and sound. Most people would think that these two must be balanced. The truth is, it doesn’t always have to be; weirdly enough, a lot of video producers tend to forget the importance of audio quality in their projects. Audio is often neglected because most people believe that video production success depends greatly on the picture quality.

Those days are over; that’s the heyday of the silent film. Audio technology has evolved so much that people have come to expect nothing less. A number of professional video producers agree. They claim that audiences might be forgiving of poor visuals, but would be very irritated if they can’t hear what’s going on.

How to Make Videos Sound Excellent

Everything begins with the right microphone. Built-in microphones on mobile devices and laptops are far from ideal. Condenser mics are the most basic equipment users can get their hands on. This is considered a standard studio microphone. There are also other options: lavaliere (aka tie clip) mics, as well as “shotgun” mics. There are good-sounding portable audio recorders as well.

Lastly, there’s the importance of affordable soundproofing. There’s no need for expensive materials — even rows of egg trays are more than enough. It also makes more sense to use flooring materials other than concrete or hardwood. Carpeted floors reduce the amount of sound that bounces around in a room, though this can be expensive as well. Simple rugs can prove to be better alternatives.