Grow a Sports Brand with These Three Ideas

hockeyThe sports industry in both Canada and the United States might grow to $73 billion by 2019. It’s a significant increase from $60.5 billion over four to five years. The e-commerce sector of the market is small, but it’s also doing well. It has already increased its revenues by twofold over the last few years. In other words, there’s money in this business. With that in mind, consider the following tips:

Focus on Sports Marketing Strategies

The golden opportunity lies in e-commerce. The market hasn’t reached a saturation point yet. It is flexible and scalable. However, digital marketing isn’t as easy as creating a Facebook profile or a blog.

Working with a sports marketing company in Gilbert, AZ is the best step for anyone who wants a targeted, customer-focused advertising program online. The client-business relationship always begins with a consultation. This way, all strategies lead toward the primary goal: converting prospects to buyers.

Spot the Trends

Not all sports-related products will deliver the numbers. To keep up with the market changes, you need to pay attention to the trends.

Some of the most popular items are wearables such as fitness trackers. They can achieve a whopping 55% annual growth rate until 2020. At this time, at least 300 million units have been sold.
Another product to watch out for is the protein supplement, which can include shakes and capsules. Grand View Research believes that it can achieve a compound annual growth rate of 6.3% until 2025.

Provide Good Customer Service

You can go beyond the usual toll-free numbers when it comes to customer service. Here are a few suggestions:

  • Adhere to the principles of user experience when it comes to website or online store design.
  • Provide different options for payment and shipping (including free shipping). A survey by AlixPartners revealed that over 71% said that free shipping could affect their purchase decisions.
  • Develop a clear and easy-to-follow return policy.

There might still be a lot of room for growth if you venture into sports selling, but it’s not an excuse to be complacent. Keep up with your marketing strategies and give excellent customer service. Always fine-tune your approach to maintain your competitiveness.