Which would you prefer to have? A hundred website visitors or a hundred customers? If you’re a smart business owner, you will choose the latter. And the best way to achieve that is to have a website that works just as hard as you do.
Build a Digital Business, an SEO company that caters to small businesses, believes that you can build trust and loyalty in your potential clients if you had a good website. Building trust will help raise your conversions and grow your customer base with the right audience.
Here are four ways you can turn your website visitors into the loyal customers your business should have.
1. Create customer-focused content.
When people land on your website, it means they’re looking for answers. So, make sure your website has effective content focused on addressing the pain points of your customers.
Your messages should also be more focused on how your customers can benefit from what you’re offering rather than showing off your accomplishments as a company.
2. Use clear CTAs.
Call-to-actions are buttons meant to make your visitors take action on your website. That’s why it’s imperative that your CTAs are clear and concise. A good website doesn’t make a visitor think. And CTAs like “Send Me My E-book” or “Buy Now” are good examples of clearly telling the visitor what to expect.
3. Provide social proof.
Social proof influences your website visitors to trust your business because others have already benefited from it. This may also come in the form of testimonials and product reviews that give someone an idea of what it’s like to use your product or service.
4. Consider CRO.
Conversion rate optimization is a digital marketing technique that helps increase the percentage of people who take action on your website. You can achieve this by analyzing the behavior of your current visitors on your website.
You can then use this data to improve the functionality of your website and make it easier for visitors to take the desired steps.
These techniques are not a one-shot deal; you could always increase your targets every year. As your business grows, so will your market. And improving these strategies to match that growth is what’s going to help you reach the success you truly deserve.