Leave an Imprint: Running a Print Marketing Campaign

Hand sorting out the pages

Many people say print is dead. But in reality, it’s not. It’s actually evolving and finding more ways to reach people. This medium is an effective way of talking to people if you want to directly talk to your customers or arrest them with your clever messaging.

Running a print marketing campaign requires snappy messaging and ingenious placement. If you’re looking for some ways to increase the odds of your print brochures’ success, you are reading the right article. Here are some of the things you may want to take note of before you and your team brainstorm the creative.

The aesthetics

A print ad is supposed to be minimalist. The copy should be short and concise, and the visuals should be clear and clean. This is especially true if you’re placing ads on billboards. The wittier, the better. Just don’t forget to include a call to action.

The materials

On top of the brochures and billboards, there are more options through which you can convey your marketing message, like cards and newspaper space. You just have to make sure that the messaging will complement the media that you use. For one, if you’re running a campaign with posh and luxurious themes, you should place your ads on high-end magazines.

The suppliers

You also need to find the right suppliers for the campaign. For product aesthetics, you should get a stylist and photographers. For printing, you should work with final art artists and an agency that will print your materials beautifully.

These are just some of the things to keep in mind if you want to run a print marketing campaign. To gauge the effectiveness of your campaign, you should establish parameters and metrics.