Ever noticed how images appear on search engine listings? Research indicates that images get a lot more traffic than content. Images create a vivid appeal to your content and can positively contribute to increasing your page ranking. With images becoming an important aspect in digital marketing, hiring an SEO firm is critical. They’ll ensure that your images are optimized for search engines to increase your ranking, as well as promote your brand.
Here are some tips on optimizing your images:
Choose the right image
As PRCaffeine.com notes, any SEO Minneapolis firm would agree that finding and choosing the appropriate image for your site is important. You can easily find pictures online with no copyright restrictions, or you can choose an image with the right licenses if you’re thinking of editing them.
Use the right format
The second step is to choose the right photo format. There are three common formats: JPEG, PNG, and GIF. JPEG is the most common among these image formats. It uses a lossy data compression depending on one’s settings. JPEG keeps photo sizes small and can be used on almost anywhere. Nonetheless, this format has no transparent backgrounds like PNG and GIF formats.
GIF is mostly used for animations and simple art. This format is not recommended for photorealistic images. However, you can use this for page elements, as well as company logos.
Name your images and do it descriptively
Create keyword-rich, descriptive file names to rank on search engines. Search engines look for specific keywords within your image names to list your site on SERPs. Look for specific naming pattern used by web visitors, and use this to name your files.
Optimize alt tags
Appropriate alt tags associate keywords with images. Using the appropriate alt tags can help your site achieve better ranking. If you have an eCommerce business, this would be a great way to have your images show up on web search.
Creating quality content is great, but don’t forget to optimize your image for a good ranking position on search engines.