Google’s recent changes in its results page layout created more than a fresher search experience. Along with these come the adjustments on how search results are displayed. These would inevitably affect core SEO functions, particularly the title tags.
According to Google, “A title tag tells both users and search engines what the topic of a particular page is. If your document appears on a search results page, the contents of the title tag will usually appear on the first line of the results. This can help users recognize if the page is likely to be relevant to their search.”
Simply put, your site’s title tag is its introduction to potential “clickers.” It describes what your site is and what it can offer, and whether it merits a visit or not.
Here are three simple pointers on how you can make these elements more effective:
Much debate has occurred on the topic of the maximum title tag length. Most recommendations from reliable online sources state it should be around the 65-70 character limit. But a study from Moz has revealed that the count is somewhat a dubious rule. The key driver of optimal title SERP display should be the sum of character’s width. Google’s latest redesign, however, showed that less is apparently more. The search engine giant only shows the title display at least 10-15 percent shorter.
With the Hummingbird update, Google can accurately guess a user’s search query even without basing solely on exact word match. This is possible through the massive data set produced from previous queries and user interactions, allowing Google to compile queries with related themes. Understanding how search query works will increase your chances of finding queries that match your page, which, in turn, produce good SEO services and results. Therefore, using thematic instead of exact match title tags will achieve better SERP rankings.
Simply adding CAPITALS to your title tag isn’t enough to make it more appealing. Review the SERP for key queries to analyze your competition and make suitable adjustments to your title tags. When achieving higher ranking seems challenging, find a way to be different, enticing, and ultimately more clickable than the rest of your competitors.