Good food isn’t always enough to keep customers coming back to your restaurant. If, for instance, you are building your own salad franchise, ensure that the restaurant design is designed in a way that is attractive, promotes the brand, and stimulates the appetites of your customers.
Remember that the feelings and experiences of your customers will be influenced by their senses of sight, hearing, smell, touch, and taste. It is also important to match the design with the brand’s demographic and goals.
You can employ psychology in crafting a restaurant design to help better your customer’s experience and their memory of your restaurant.
Designing for the Senses
The brain perceives sensual signals from the eyes more quickly than it does from anywhere else. One of the most important parts of restaurant design is the selection of a color palette. Most colors will cater to the brand’s logo and other marketing materials, but restaurant owners should also remember to select them carefully as they can elicit specific emotions and actions from customers.
Red and yellow, for instance, can trigger feelings of hunger and induce excitement. Green can provide a feeling of nature, freshness, and health. Restaurant owners need to try and create a welcoming atmosphere so customers can feel relaxed.
Level of music and background noise can also have sizable influences on a customer’s perception of the product, as well as on how much of it they consume. Tactile factors like packaging can affect a customer’s ideas on product quality and overall experience with the restaurant.
Restaurant owners should embrace the psychology of restaurant design as the key to enhancing the experience of customers and encouraging loyalty. This involves shifting away from focusing solely on taste and trying to enhance the customer experience by appealing to the rest of the senses. Restaurant design strategies can influence behavior, increase customer satisfaction, and better ensure customer loyalty.