Having a website is not enough. It can have all the fancy bells and whistles, eye-popping photos, and well-made videos, but if people don’t know that it exists, it won’t really have any purpose. This is the point where search engine optimization (SEO) steps in. With it, the site can be easily searched in Google, Bing, and other reputable search engines. Here are a few basic on-site techniques that can be performed.
Meta Tags and Descriptions
Google’s data sweeping mechanisms need to go through content to generate search results. Among the first things that they pick up are the meta tags and descriptions. The tags are relevant keywords pertaining to the main topics discussed in the content. When an Internet user searches for those tags in Google, there is a better chance that they will see or stumble upon your website if those tags were placed.
Meta description, on the other hand, is a short statement describing the content of your site. Like the tags, search engine crawlers also take the descriptions into account when sorting data. It is advisable to include a few of the Meta tags or keywords within the description, so the search engines view them as relevant information, positively influencing search results.
Page Title and URL Structure
The title is one of the most important items, SEO-wise, when writing website content. Search engines pick titles up quickly for searches, and entries that carry titles that contain one or a few keywords will likely appear as one of the initial search results on Google or Bing. The most relevant keyword, often the simplest among the bunch, is ideally the basis for the page title.
Like the title, the website’s URL can also contain a keyword that encapsulates the theme. In doing so, less work will be required for search engine crawlers to aggregate and present information.
Apart from the aforementioned strategies, website owners should also take note of items like keyword density, images, and linking. To know more, you can consult with an established Denver SEO company. They have the tools and expertise to make your site more visible online. C1 Partners recommends that you also get a marketing partner you can trust to look out for you and help you succeed in your online marketing efforts.
With the competition out there, having a website is not enough. You have to market your product and make your website more visible online.